Independent digital publication reaches readers in 102 countries and territories less than one year after launch
PHILADELPHIA, PA, UNITED STATES, August 24, 2026 /EINPresswire.com/ -- The Pickleball Weekly, an independent digital magazine covering the sport, business, people and culture of pickleball around the world,
has reached readers in 102 countries and territories, crossing the 100-country threshold less than one year after publishing its first issue.Launched on October 8, 2025, The Pickleball Weekly was created with an international vision from the beginning. The free digital magazine covers professional and amateur competition, international development, business, health and fitness, equipment, strategy, travel, lifestyle and the people shaping pickleball at every level of the sport.
Its readership now extends across six continents and more than 100 countries and territories.
“When I launched The Pickleball Weekly, I believed there was an opportunity to create a publication that looked at pickleball as a truly global sport, rather than primarily through a U.S. lens,” said Adriana Falco, founder and editor-in-chief of The Pickleball Weekly. “Reaching readers in 102 countries in less than a year tells me that people around the world are looking for those stories and want to be connected to what is happening beyond their own courts and communities.”
The milestone comes as pickleball continues its rapid expansion beyond North America, with new courts, clubs, federations, professional tours, international competitions and grassroots communities emerging around the world.
That growth has increasingly shaped the editorial direction of The Pickleball Weekly. Its coverage has taken readers from established professional pickleball markets to developing pickleball communities across Europe, Asia, Africa, the Caribbean, Latin America and Oceania, highlighting not only where the sport is growing, but the people building it.
“Some of the most interesting stories in pickleball right now are happening in communities around the world,” Falco said. “Every time we discover readers in another country, it reinforces why international coverage matters. Pickleball is connecting people across languages, cultures and borders, and I want The Pickleball Weekly to be the publication that helps tell that story.”
Published four times each month, The Pickleball Weekly combines original reporting, interviews, features, columns, product coverage and expert insight with a magazine-style digital format available to readers at no cost.
The publication has featured professional players, rising junior athletes, industry executives, entrepreneurs, coaches and people working to develop pickleball in communities around the world. Its international coverage has also explored how countries are building the sport differently, from grassroots programs and emerging national organizations to major professional events and international competition.
“For me, 102 countries isn't the finish line,” Falco added. “It's evidence of how much opportunity still exists. There are more countries to reach, more communities to discover and many more stories that deserve to be told. We're just getting started.”

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